Jim Colon of Toyota to speak Thursday, October 20, on the company’s

The presentation Jim Colon, Toyota’s vice president of product communications, will make this Thursday at the October 20th meeting might strike some as a bit “odd” considering the company’s size and strength, but “Toyota’s Comeback” is a story worth telling in light of the variety of pitfalls the Japanese has gone through in recent years: millions of vehicles recalled accompanied by a media feeding frenzy, followed by a triple disaster that affected production around the world. Then a pair of typhoons closed ports in Japan. Can Toyota get back to where it was?  Colon will discuss how we it hopes to do that.

The program begins with a noon reception followed by lunch, Colon’s presentation and a question-and-answer session, all at the “usual” place: 3 West Club, 3 West 51st Street, New York. Tickets are $35 for members, $45 for others.

Please note: the November meeting will be held on the second Thursday of the month, November 10th, so as not to conflict with the media days at the Los Angeles International Automobile Show.

Colon’s Toyota bio:

Jim Colon is vice president of Toyota product communications at Toyota Motor Sales (TMS), U.S.A., Inc.

Colon is responsible for creating, gathering and managing information and promotion initiatives for Toyota brand vehicles. He also oversees product and sales training for Toyota brand vehicles.

Since beginning his career with Toyota in 1980, Colon has held various roles at Toyota regional offices and at TMS headquarters in Torrance, Calif., including general manager for the Portland Region, general manager for the Chicago Region and vice president of sales and dealer development for the Lexus Division. Most recently, Colon served as vice president of sales for the Toyota Division where he was responsible for sales support for Toyota’s regional offices, public companies and private distributors.

Colon received his bachelor’s degree in economics and business from Manchester College in North Manchester, Ind.  He is on the Board of Directors for the Black Star Project and The First Tee of South Los Angeles.  In 2011, he was also selected to serve on the Board of Directors for the California State University, Los Angeles Friends of Engineering, Computer Science and Technology.