As General Motors reinvents its business, high-quality cars and trucks with advanced technologies will drive the transformation to a new leaner and fully competitive company. On Thursday, July 16, GM General Director of Advertising and Promotions for Buick-Pontiac-GMC Cheryl Catton will discuss the brand channel’s portfolio and how it will succeed in the marketplace, both home and abroad. This all begins with Buick’s product renaissance and the launch of the completely redesigned Buick LaCrosse luxury sedan. The 2010 Buick LaCrosse offers all-wheel drive, a suite of advanced intelligent personal technologies and safety features, as well as three efficient, powerful engines. You’ll have the opportunity to take a look at the Buick LaCrosse on display outside.
The program begins at noon with a reception at the 3 West Club, 3 West 51st Street. Tickets are $35 for IMPA members, $45 for non-members.