smart USA President Dave Schembri will discuss the challenges of selling a very-small premium-priced car in this market at the February 21 luncheon meeting.

Selling vehicles in the United States is not easy and entering a segment previously undefined presents an entirely unique challenge. Dave Schembri, president of smart USA, will discuss how this Penske Automotive Group company is addressing these issues Thursday, February 21, at then next IMPA meeting. Schembri’s presentation follows the noon reception and will conclude with a question-and-answer session.

Tickets remain $35 for IMPA members, $45 for others for the program at the 3 West Club, 3 West 51st Street, New York.