A special date and a special meeting this Thursday, March 24, when Dan Bedore of Hyundai, Stuart Schorr of Jaguar Land-Rover, Sam Travis Ewin of Interference Inc. and Ray Wert of Jalopnik.com discuss “Dealing with Social Media: Best practices in Automotive Journalism and PR.”
The program begins at with a noon reception followed by the discussion and a Q&A session in the usual location – 3 West Club, 3 West 51st Street, New York. Tickets: $35 for members, $45 for others.
“Dealing with Social Media: Best practices in Automotive Journalism and PR” will identify the opportunities and disruptions of internet “social media” in the fields of primary interest to IMPA members. Panel participants will include influencers from the worlds of automaker public relations, automotive journalism and guerilla marketing. Topics will include:
* What is social media? Just Twitter and Facebook, or something else?
* How did social media change your job while you weren’t looking? (Or maybe even while you WERE looking.)
* How has social media made editorial and messaging professionals obsolete? And how can we become relevant again?
* What’s coming next?
Dan Bedore (@danbedore, @Hyundai), National Manager of Public Relations and Social Media at Hyundai Motor America.
Dan Bedore has led Hyundai’s social media efforts since February 2009 when CEO John Krafcik caught him on Twitter and dubbed him a “Social Media Guru.” In January 2011, Dan was named Hyundai Motor America’s Creative Director of Social Media by the affable, but shrewd CEO, who told him the job was an “and” position. “You get to continue doing your current job AND this one.” In this role, Dan coordinates Hyundai Public Relations and Marketing social media channels and ensures a consistent “ear and voice of the brand.” He has more than 16 years of experience in automotive public relations including 11 years at Ford Motor Company in Dearborn. He also worked in agencies representing Aprilia and Moto Guzzi motorcycles and General Motors biofuels. Dan has spent the past four years serving as Hyundai’s public relations person in Michigan, based at the Hyundai America Technical Center in Superior Township.
Sam Travis Ewen, CEO Interference Inc. (@samewen)
Sam Travis Ewen has been conceiving alternative ways of getting the word out and generating buzz for 20 years. After a stint in the pioneering days of Internet marketing, Sam joined Eisnor Interactive, the first promotions and guerrilla agency for online brands. As President of Eisnor, he oversaw client strategy and campaign development for such brands as The New York Times, Nickelodeon, About.com and Polaroid. In February 2001, Mr. Ewen left Eisnor to start his own agency, Interference Incorporated. Since inception, Interference has been creating exciting, high-impact, results-driven campaigns for traditional brands — including a certain light-up marketing technique in Boston that got international attention, and Mr. Ewen is a frequent speaker and writer on the topic of guerrilla, experiential and alternative marketing.
Stuart Schorr (@stuartschorr, @InteractiveJag, @InteractiveLR ), Vice President of Communications and Public Affairs for Jaguar Land Rover North America.
Schorr is responsible for all communications at Jaguar and Land Rover, including corporate and internal, product and brand and government affairs. Schorr previously served as Senior Manager, Communications for Chrysler LLC, in Auburn Hills, Michigan most recently responsible for External Affairs and Public Policy, Stakeholder and Electronic Communications. Previously at Chrysler, LLC he had overseen global sales public relations, and at Chrysler Canada, LLC, led the communications department. Schorr also held managerial positions within DaimlerChrysler AG in Washington D.C., covering public policy and external affairs, as well as for Mercedes-Benz USA as Regional Communications Manager, in Bethesda, Md.
Ray Wert, (@raywert, @jalopnik) Editor in Chief of Jalopnik.com
Ray Wert is the editorial lead at Jalopnik, the definitive automotive industry tabloid and part of the Gawker Media family of publications. His career spans almost fifteen years of involvement with the automotive industry – as outside consultant to DaimlerChrysler’s retirement planning, as the operations director to Michigan Gov. Jennifer Granholm and liaison to the Big Three, and leading the automotive public relations strategy for the Michigan Economic Development Corporation. Wert has been published in The New York Times and the International Herald Tribune and appears regularly as an automotive communications expert on CNBC