It seems as if every company trying to sell products has rushed into social media, but has it worked? This Thursday, November 15 Dean Evans, Subaru of America’s CMO, will explain what his company – the only one with five-cosecutive years of growth in this market – has done with social media and targeted branding to reach new customers while retaining its loyal base.
This year Subaru will sell 325,000 vehicles in the US — double what it was selling five years ago. The company has broken its own salesrecord in each of the past four years on the way to those five years of expansion.
The program kicks off with a noon reception followed by lunch, Evans presentation and a question-and-answer session. Tickets are $35 for members, $45 for others.