Alex Knizek, director of auto test development, and Steven Elek, program leader of auto data analytics, explained how Consumer Reports reviews and rates vehicles as well as the data/reasoning behind its reliability ratings as the 2026 annual CR auto issue debuts. Click on the headline above to watch or listen to the informative presentation. To …
Strategic Vision President Alexander Edwards brought his unique perspective on the U.S. auto business to the December IMPA Zoom webinar. Best known for going beyond reliability surveys, Strategic Vision measures how buyers love (not just like) their cars overall and relative to the car’s cost. He looked at where the industry is now and where it …
Jim Porto, RIT photography professor and freelance shooter, talked about AI’s impact on image/video creation at a recent IMPA webinar. He talked about the evolution of visual-communications manipulation and some of the programs which can be used to do so. (Both the video and audio take a second or two to begin after being selected.) …
The March IMPA webinar addressed some key issues, primarily financial ones stemming from local, state and federal tax regulations. Jalen Vasquez, Hub Director and head of community for the for the Freelancers Union presented an overview on freelance media’s basic tax obligations and then took questions from the attending members and guests. The following are …
The largest IMPA gathering in more than a quarter century tuned in to hear a spirited presentation on AI by Adam Peruta, Associate Professor in the S.I. Newhouse School of Public Communications at Syracuse University and the director for the Advanced Media Management master’s program. Prof. Peruta provided an overview of AI, a look at …
IMPA is pleased to announce that it is now accepting entries in three categories for the prestigious Ken W. Purdy Awards for excellence in automotive journalism. Entries may be submitted until March 31, 2025. To learn more, please visit the Ken Purdy Awards page on this site.
Kathleen Rizk, Senior Director, User Experience Benchmarking and Technology, and Lisa Boor, Senior Manager, Auto Benchmarking and Mobility Development, discussed two recent studies, the J.D. Power Robotaxi Experience Study and the J.D. Power Mobility Confidence Index Study, during a Jan. 21st IMPA Zoom session. The interesting presentation was followed by an informative Q&A. Here are …
The research Martin Delonis, Sr. Manager of Strategy for Ford’s Model e business, led identified the perception gaps surrounding electric-vehicle ownership Ford is attacking through its Ford Power Promise. He talked about the status of electric vehicle consumer adoption, successes and challenges, and the Ford Power Promise in depth, and took questions from the membership. …
Alexander Edwards, president of Strategic Visions, presented an interesting evaluation of the correlation between what vehicles American consumers buy/own and their political inclinations during the October IMPA webinar. The presentation resulted in a Q&A session which extended the meeting by 30 minutes. The entirety of the meeting can be viewed or listened to by clicking …
The August 20th IMPA Zoom meeting with Zak Edson, Lucid Motors vice president for Ownership Experience and Product Attributes Program Management, was hacked several times resulting in the meeting being stopped and restarted. The hackers took over the video and audio, presenting obscene, insulting (embarrassing) content, as well as adopting one of the meeting-participant’s identity …