Strategic Vision on why customers fixate on one brand while ignoring others

Dr. Alexander Edwards of Strategic Vision speaks on what makes buyers become devoted to certain cars versus finding others merely adequate. He’ll also speak on how buyer questions that have evolved from which powertrain is best but “Can I afford this vehicle; will it fit my life.”

Also: Which vehicle types gain market share through the decade, and how political affiliation links with buyers’ choices in vehicles.

Edwards first spoke to IMPA in advance of the 2020 election on whether how you vote links the car you buy. Just not always.