Strategic Vision’s Alexander Edwards at Oct. 15 Zoom meeting
Alexander Edwards, president of Strategic Vision, makes a return appearance at the October 15th IMPA Zoom meeting. Since assuming his position in 2010, Edwards has steered Strategic Vision, a leading consultancy firm renowned for its expertise in consumer decision-making and automotive research, through the rapidly changing automotive world.
Please RSVP to info@impa.org if you plan to attend. Due to hacking issues during the last meeting, access will be through the Zoom waiting room, so please use the same email at which you receive IMPA messages when clicking on the Zoom link.
The link: https://us06web.zoom.us/j/84693784109?pwd=qAgAcEOnp72U0tdvAqHly3aT0D7ps1.1
Here is Edwards’s official bio:
Alexander Edwards is the President of Strategic Vision, a leading consultancy firm renowned for its expertise in consumer decision-making and automotive research. Since assuming leadership in 2010, Edwards has played a pivotal role in steering the company’s strategic direction, developing future leadership, and setting managerial targets. His visionary approach and comprehensive understanding of market dynamics have significantly contributed to the firm’s reputation as an industry leader.
With over thirty years of experience, Edwards is widely acknowledged as a foremost authority in automotive research. His insights into consumer behavior, market trends, and decision-making processes are frequently sought by major news outlets such as the Wall Street Journal, USA Today, the Bloomberg, and others. His analyses often focus on the intersection of consumer preferences, political developments, and technological advancements, providing invaluable perspectives on the evolving automotive landscape.
Under Edwards’ leadership, Strategic Vision has pioneered several key studies, including the New Vehicle Experience Study (NVES) and the Mobility Experience Study (MxS). These comprehensive studies provide deep insights into consumer experiences and preferences, influencing how automakers design, market, and sell their vehicles. The NVES, launched in 1994, is the largest new vehicle owner study in the United States, annually engaging around 250,000 new vehicle owners. This study not only captures the consumer’s experience with the vehicle but also delves into the demographics, personal priorities, and values of the customers.
Edwards has been instrumental in developing innovative tools and methodologies that measure human behavior, attitudes, and perceptions. His work in ValueCentered Psychology has helped clients understand the underlying motivations behind consumer decisions, enabling them to tailor their products and marketing strategies more effectively. This approach has been applied across various sectors, from automotive to packaged goods, providing clients with actionable insights that drive customer advocacy, conquest, and loyalty.
In addition to his professional achievements, Edwards is deeply committed to community service. He actively participates in local initiatives in San Diego, engaging with youth groups to promote active citizenship, supporting local schools through internships, and raising funds for educational improvements. His dedication to community involvement underscores his belief in the importance of giving back and fostering future generations. In addition to his role at Strategic Vision, Alexander Edwards and his partner Heather own The Dog and Dragon, a business that reflects their entrepreneurial spirit and passion for providing a platform to aspiring artists to share their love of both pop culture and fandoms.
Alexander Edwards’ multifaceted career and contributions to the fields of consumer research and automotive industry insights make him a distinguished figure. His work continues to shape the understanding of consumer decision-making processes and drive innovation in automotive research and development.
