Russell Wager, vice president of marketing for Mazda North America Operations, takes the hot seat at the July 16 meeting, where he will discuss the intricacies of marketing in the rapidly changing United States market. Wager is responsible for all marketing communications for the company’s U.S. operations. He brings to Mazda experience from more than 20 years in the automotive industry, focused on marketing communications.
The program begins with a noon reception followed by lunch, the Wager discussion and a Q&A session, all at the usual location: 3 West Club, 3 West 51st Street, New York. Tickets are $35 for members; $45 for others.
Wager oversees all aspects of U.S. marketing communications including: print and electronic advertising, social media, MazdaUSA.com functions, public relations, brand experience, auto shows, sales training and aspects of retail operations, as well as manages the relationship with the company’s integrated marketing communications agency, The Garage Team Mazda. He is responsible for the launching of Mazda’s latest branding campaign called Game Changers. It is the first major campaign since Zoom Zoom in 2003. Game Changers highlights historical and contemporary figures who, like Mazda, changed their respective field by taking the risk of doing things differently.
Wager joins Mazda from the Asia Pacific region where he spent the last few years at TBWA/Hakuhodo International in Tokyo, and most recently managing a large automotive account at DDB Advertising, as senior vice president and managing director in the agency’s Beijing office.
He has led major automotive accounts at a number of the top advertising and marketing agencies in the world, including TBWA\Chiat\Day, David&Goliath, and prior to that, Doner Advertising, directing the same Mazda account that he now leads.