SUZUKI MOVES FROM NICHE PLAYER
TO AUTOMOTIVE MAINSTREAM
American Suzuki, the fourth leading seller of automotive products in Japan, has announced a program, “357,” to triple its 60,000-unit 2002 United States volume by 2007. In 2002, Suzuki Motor Corp. (SMC) sold 1.7 million vehicles worldwide, including 600,000 vehicles in Japan. Most of Suzuki’s Japanese competitors sell far more cars and SUVs in America than they do back home; Suzuki has a nine to one ratio of Japanese sales versus those in the U.S.
Tom Carney, automotive director of American Suzuki, will outline 357 and the steps the company will undertake to meet its goals at the October 16 International Motor Press Association luncheon meeting. As usual, the reception begins at noon in the National Women’s Republican Club, 3 West 51st Street, New York, NY. There will be on major change with the October meeting: as announced during the summer, due to rapidly escalating expenses, lunch prices commencing with this meeting will be $45 for members, $55 for non members. The Board and officers understands the concerns about the price increase and is examining ways to reduce it in the future.