What does your future look like as a content creator, story teller, media member? How will your personal revenue streams change and how can you shape it? What competitive edge can you develop? How can you better relate to audiences?
Those answers and more will be showcased in this day-long event featuring top thinkers and practitioners in the areas of social media, personal branding and content creation. Join us at the Automotive Education Center in Whitestone, NY (transportation provided from NYC for those who need it, and ample parking is available on site) for a day of insight and hands-on skill building, including workshops on Social Media, Personal Branding and Content Creation (including SEO!).
Date: Tuesday July 14, 2015
Location: Automotive Education Center, Whitestone NY
Price: $49 IMPA Members, $199 non-members.
| Registration options |
| Member registration $49.00 USD Non member $199.00 USD |
AGENDA
Media, Monetization and You: The Future of Automotive Media
8 AM Shuttles leave Manhattan for Whitestone, New York. Shuttle pickup outside Penn Station (on 31st Street between 7th & 8th Avenues near the Park & Lock Parking Lot on the south side of the street)
845 AM Sunrise Social: Have coffee, a light breakfast and join Sree Sreenivasan’s Instagram meme, mingle with the day’s speakers, network with colleagues and get settled for a great day of career- and skill-building
9:15 AM Opening remarks and Keynote: Sree Sreenivasan on The New Era of Media: how and why new replaced the old, and what’s coming next
10 AM Audiences, Authenticity and Trust: Who is watching, what they want, how to find them and gain their trust; Rob Calem, Scott Monty,
10:50 AM Coffee break
11:10 AM Monetization: The changing path of revenue, how digital and personal brands monetize, and how you can, too ; Scotty Reiss, Suzanne Kantra
Noon Break
12:15 PM Lunch: Rene Syler on Tales from the Leading Edge: How a personal brand became a career and a business
1:30-4:30 PM Breakout sessions: Social media, Personal Branding, Content Creation
Each session will run three times allowing attendees to attend all sessions and to work hands on with experts. Choose the right session for your skills:
Social Media:
Reach new audiences, make new friends, share your content and monetize through new channels
BEGINNERS 1:30-2:25
Learn the basics and get started creating your own platforms
INTERMEDIATE 2:30-3:25
For those with some experience who want to improve their skills
EXPERIENCED 3:30-4:30
Update your knowledge and refine your strategy
Content Creation:
Learn to create better photos and videos and share them with the world
EXPERIENCED 1:30-2:25
Update your knowledge, learn new skills and refine your strategy
BEGINNERS 2:30-3:25
Learn the basics of new content areas, build a toolkit for future growth
INTERMEDIATE 3:30-4:30
Improve your skills, learn new techniques, further build your toolkit
Personal Branding
Build your own personal brand and leverage it to boost your business
INTERMEDIATE 1:30-2:25
For those with some experience who want to improve their brand and discover new opportunities
EXPERIENCED 2:30-3:25
Update your knowledge and refine your strategy, share best practices
BEGINNERS 3:30-4:30
Learn the basics and start building your own brand
4:45 PM Closing Remarks and Reception
6 -7 PM Shuttles return to Midtown Manhattan