Joel Ewanick, Hyundai’s marketing vice president, will discuss the challenges of marketing during difficult times at the January 15th meeting.

The right product is of course critical to success in the auto business. The right message at the right time can be just as crucial and Hyundai seems to have hit upon one of these with its Hyundai Assurance Program, which offers financing forgiveness. Joel Ewanick, Hyundai’s marketing vice president, will discuss the company’s latest campaign and the challenges of selling cars in these difficult times Thursday, January 15 at the next IMPA meeting.

Remember: the third Thursday is January 15th.

The program begins with a reception at noon, followed by lunch and Ewanick’s presentation and a question-and-answer session. Tickets remain $35 for members, $45 for others for the program at the 3 West Club, 3 West 51st Street, New York.

Ewanick’s Hyundai bio:

Joel Ewanick joined Hyundai Motor America in February 2007 as vice president of Marketing. Ewanick is responsible for marketing communications and brand development.

Ewanick joined Hyundai from The Richards Group where he served as director of Brand Planning at the marketing and advertising firm. He was responsible for overall brand and advertising strategy at Richards.

As an expert in marketing field, Ewanick has held executive-level positions at leading firms and organizations including, Porsche Cars North America, Yamaha Motor Corporation, U.S.A., Hinckley Yachts and Saatchi & Saatchi Team One Advertising where he led the Lexus account as planning supervisor.

Ewanick earned his Bachelors of Science in Marketing from California State University, Northridge and attended the Warton School of Executive Training at the University of Pennsylvania.

Ewanick is married and has two children.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed in the U.S. by Hyundai Motor America and are sold and serviced by more than 755 dealers throughout the nation.