Steel Market Development Institute hosting June 18 meeting

Autonomous vehicles – all the rage, at least receiving the hype. As they grow in popularity; performance, value, sustainability and occupant protection will become even more critical and on Tuesday, June 18th Dr. Jody Hall, vice president for the automotive market of the Steel Market Development Institute (SMDI) discuss consumer preferences in these areas as well as the automotive industry’s commitment to using steel. You can also get a firsthand glimpse at what a ride in an autonomous vehicle may look and feel like through a virtual reality experience.

With more than 200 grades of advanced high-strength steel (AHSS), the steel industry is providing automakers numerous benefits in design capabilities, fuel economy, strength, durability and value for traditional and self-driving vehicles.

The SMDI will be our host for the program which begins at noon in our “usual” location, the Three West Club, 3 W. 51st Street, New York City. Admission is free thanks to SMDI; you may bring a colleague. Please RSVP to this note so we get a headcount for catering. In addition, coupons are available at the club’s reception desk for discounts on parking at the Central Parking/SP+ garage at 27-49 W. 52nd Street (between 6th and 5th Avenues).

Dr. Jody Hall’s SMDI bio:

DR. JODY N. HALL is the vice president of the automotive market for the Steel Market Development Institute, where she is responsible for leadership of the Automotive Applications Council, a group of member steel producers, in automotive research, education and technology transfer activities. She also coordinates the steel input to the Auto/Steel Partnership (which has car company members including Fiat Chrysler, Ford and General Motors), and other steel-related consortia.

Prior to joining SMDI, Dr. Hall spent more than 30 years with General Motors, with responsibilities ranging from research and development of new materials and manufacturing processes to solving current production problems. Most recently, she served as technical integration engineer for steel applications where she was responsible for new steel applications and specifications for stamped steel body components.

Dr. Hall has received numerous professional awards including: the University Of Michigan College Of Engineering Alumni Merit Award; the Auto/Steel Partnership Instrumental Change Award; the GM Die Engineering Services Award for Leadership; the USCAR Special Recognition Award for Outstanding Contributions and the GM Chairman’s Honors Award.

She holds a Doctorate of Philosophy and Master of Science in materials science and engineering as well as a Bachelor of Science in materials & metallurgical engineering from the University of Michigan.